Hi there! 👋
I'm excited to share a bit about myself! I have over 5 years of experience in Digital Marketing and currently work as a Marketing Manager at TATA AIG General Insurance, where I handle everything from paid media to SEO and product growth. I'm passionate about blending creativity with tech — whether it's building websites like www.niche-hotels.com, experimenting with trading bots, or ideating new consumer products. In my free time, you'll find me making music, reading, playing football, or blogging about the beautiful game.
Website Designed
Years of Experience
Completed Projects
My Skills
65%
MySQL
85%
MYSQL
My Experience
Marketing Manager
TATA AIG Oct, 2024 ⚬Current
As the Marketing Manager – eBusiness at Tata AIG since October 2024, I’ve been leading the charge in driving business through digital platforms like Google Ads, social media, affiliate networks, and impact-driven campaigns. I manage a marketing budget of ₹35 crore annually, ensuring every rupee is spent efficiently to maximize ROI. Working closely with marketing and creative agencies, I help shape and launch high-performing campaigns that align with our brand vision. Each week, I deliver detailed reports that highlight account pacing, key conversion metrics, and actionable insights to continuously improve our strategy.
Search and Social Executive
IPG Mediabrands Mar, 2023 ⚬ Oct 2024
Managed Google Ads and Meta campaigns for Johnson & Johnson across 42 accounts with a search campaign budget of ~$350,000. Gained hands-on experience with tools like Google Ads Editor, Looker Studio, and SA360, focusing on campaign pacing and performance reporting. Delivered detailed weekly reports covering spend and conversion metrics.
Search Engine Marketing Analyst
Reach Local Sep 2021 ⚬ Mar 2023
Managed and optimized SEM campaigns for 130+ local businesses across the U.S. and Canada on Google and Yahoo Bing, with a combined monthly budget of ~$450,000. Responsible for campaign setup, keyword strategy, bidding, and budget management. Regularly conducted A/B testing and performance analysis to maximize ROI and reduce advertiser churn through strategic restructuring and optimization.